GUCCI will move to season less style.


English follows Japanese.

多くのファッション業界関係者が既存のビジネスモデルに疑問を呈していたが、GUCCIのクリエイティブディレクターを務めるAlessandri Micheleが現在のPre Fall、Spring Summer、Fall Winterなどの業界慣習から離れたブランドを目指すことをアナウンス。年に2回のショーを開催することをベースに新たな表現方法を模索をしていくようだ。


Gucci just announced that it will move towards a season less future in fashion. Creative director Alessandro Michele said “I would like to leave behind the paraphernalia of leitmotifs that colonized our prior world: cruise, pre-fall, spring-summer, fall-winter. I think these are stale and underfed words.” Fashion industry got huge effect by COVID-19 pandemic this year. They are moving to new style during uncertain time.