Farfetch, Alibaba Group and Richemont Form Global Partnership to Accelerate the Digitization of the Luxury Industry.

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Farfetchが、中国のEC大手アリババグループ、そしてリシュモングループとラグジュアリーのデジタル事業を加速するためのグローバルパートナーシップを締結したことを明らかにした。アリババとリシュモンはFarfetchにそれぞれ3億ドルずつ投資するほか、Farfetchが新たに設立したFarfetch China Joint Ventureの株式25%を2億5000万ドルずつ投資することで取得。このパートナーシップの締結によりラグジュアリーリテール実現を目指すという。

 

Farfetch, Alibaba Group and Richemont Form Global Partnership to Accelerate the Digitization of the Luxury Industry.Farfetch will launch luxury shopping channels on Alibaba’s platforms, Tmall Luxury Pavilion and Luxury Soho, China’s premier luxury and luxury outlet destination within the Tmall marketplace, as well as Alibaba’s cross-border marketplace Tmall Global. The new channels expand the reach of Farfetch’s global luxury platform to Alibaba’s 757 million consumers, offering luxury brands a multi-brand solution through a single integration with Farfetch. This will provide luxury labels with a unique opportunity to elevate their brand awareness, while also significantly expanding their addressable market of luxury consumers through their participation on Farfetch’s global marketplace. For luxury consumers, this provides multiple ways to shop for their favorite brands either through the Farfetch integration, or through the already highly successful NET-A-PORTER integration on Tmall Luxury Pavilion.

 

 

Pics via,Farfetch

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